A PPC (Pay-Per-Click) agency is a specialized digital marketing company that provides services focused on creating and managing Pay-Per-Click advertising campaigns for businesses. PPC advertising involves placing online ads on platforms such as search engines (like Google), social media networks (like Facebook and Instagram), and other websites.
The unique aspect of PPC advertising is that advertisers only pay when their ads are clicked by users, leading to the advertiser’s website or landing page. A PPC agency typically offers services such as keyword research, ad copywriting, campaign setup, monitoring, optimization, and performance analysis. Their goal is to help businesses achieve their marketing objectives, such as increasing website traffic, generating leads, or boosting sales, by efficiently managing and optimizing their PPC campaigns to deliver the best possible return on investment.